In today's episode, I have the pleasure of inviting Yogesh Kabra. With a keen interest in design and a business bent of mind, second generation entrepreneur, Yogesh Kabra founded XYXX in 2016. Born out of his own personal experiences, Yogesh was quick to identify a gap in the Indian innerwear market with its staid and merely functional offering and lack of product innovation. With the design, sustainability, and consumer insight being the main drivers of production, XYXX has created a stir in the market since its inception and become a force to reckon with in the space.
Learning, adapting, and providing solutions to young, Indian men: Design, sustainability, and consumer insight are the key drivers of product innovation and manufacture at XYXX. Yogesh’s aim, from the get-go, was to offer young Indian men a product that not only gave equal emphasis to design and functionality but also provided solutions to larger problems. Relying on consumer insight and experience, Yogesh believes in continuous learning and adaptability, driven by robust innovation and R&D. It is this belief that has led to XYXX to develop superior product and fabric innovations that address a plethora of problems specific to the Indian subcontinent, spanning moisture-wicking, comfort, quick-dry technology and design sensibilities that cater to the young man of today.
Leveraging digital storytelling to create a holistic brand: As a young entrepreneur of today, Yogesh recognizes and harnesses the power of digital to grow his brand and penetrate the Indian market. With a robust omnichannel approach, XYXX is currently present in 6000 strategic offline outlets as well as leading e-commerce marketplaces like Flipkart, Amazon, Myntra, Ajio, and more. The brand’s own portal, www.xyxxcrew.com, is not only a retail channel but also an up-and-coming lifestyle platform with a ‘Journal’ section that resonates with the young men of today. Through this, Yogesh aims to provide his customers a holistic lifestyle brand that informs, educates, inspires, and revolutionizes the innerwear segment in the country.
When not at the studio, there are many things that inspire Yogesh as an individual and keep him busy. A seasoned traveler and runner, Yogesh advocates for a holistic, well-rounded lifestyle that fuels his mind, body, and soul. With a dream to have a ceiling library, he is also an avid reader, who makes sure to carve out time every day to deep-dive into a book. The Oscars and the Wimbledon will have him glued to his TV unless his young daughter has other plans for him!
More about XYXX : https://xyxxcrew.com/
Instagram : https://www.instagram.com/xyxxcrew/
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