In today's episode, I invited Scott Brinker. Scott is currently VP Platform Ecosystem at HubSpot. Before that, Scott was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017.
Since 2008, Scott is also running the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. One of his famous projects on the cheifmartec.com is the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where Scott currently serves as the event's program chair, bringing together a community of thousands of senior marketing operations and technology professionals.
Scott also has written the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. Scott is also a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.
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