In today's episode, I invited Prahlad Kakkar (PK). PK is a renowned Ad-Film Director and founder of, Genesis Film Production, one of India's oldest and foremost ad-film production houses since its inception in 1977. With Genesis Film Production, Prahlad virtually invented a genre of television advertising in India in the years that followed. He has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created award-winning commercials for the most reputed corporates and agencies in India and the Asia Pacific region. After having assisted renowned feature filmmaker, Mr. Shyam Benegal he moved onto advertising films. 'To tell a story in 30 seconds in the most engaging way possible' remains Prahlad's reason for his continued passion for ad filmmaking, even three decades later. Known as the 'Ad Guru' he has been instrumental in changing the face of advertising in our country, bringing in the appropriate 'regional Indianness' and values into an urban context through his films, creative workshops, articles, and interviews. He has helped create memorable campaigns for brands like Pepsi - 'Yehi Hai Right Choice Baby, Aha!'; Gold spot - 'The Zing Thing'; Maggi - '2 Minutes!'; Britannia - 'Ting Ting Ti Ting'; Limca - 'Zor ka Jhatka Dheere Se Lage' and Maggi Sauces ‘It's Different’ amongst others.
Prahlad's passions include his Scuba Diving School, Lacadives, operational in Lakshadweep and Andaman & Nicobar Islands, and his own brand of the gourmet cooking restaurant. A staunch believer of living large, Prahlad Kakar has given shape to his myriad interests and effectively converted many into profitable ventures. His passion for food and people has proved instrumental in his association with a variety of restaurants, enabling him to introduce diverse tastes and styles of dining to the city of Mumbai.
He is also a man with a social conscience. He is the co-founder member of Reef Watch Marine Conservation, which is involved in creating marine awareness, education, scientific research and documentation. Both Prahlad and his wife Mitali, are certified scuba diving instructors, successfully heading 'Lacadives', the premier scuba diving school in the Kadmat and Bangaram Islands of Lakshadweep and presently in Wandoor in Andaman & Nicobar Islands.
After years of planning to venture into education, Prahlad along with his partners - Pratish Nair, Mitali Kakar, Reah Irani, and Priya Menon launched PKSBE in 2016, to take their cumulative experience in the fields of Branding, Marketing Communication, Education, Logistics, Corporate Training forward and to mentor, train and groom young budding entrepreneurs and help them set up their businesses.
The Podcast is available on the following platforms