I am a big fan of Bose for over the last decade and have always loved their engineering, focus on improving sound and enhancing the experience for the buyers of the platform. Though with every version they have evolved and Bose has been a market leader in the noise-canceling category for a long time. Though they have faced stiff competition from other big technology giants however they never were uprooted from the throne. It was saddening for me to see they shutting most of their physical stores in the United States, but it is definitely a great strategy as they have strategic tie-ups with key technology focussed retailers who have excellent shelf space for Bose. 

The brand Bose is synonymous with noise-canceling, and if you are an avid traveler, I would highly recommend the Bose headsets over any other brands. I have used other brands like Sony, Audio Technica, Jabra, Beats, etc. but none of them come closer to the sound technology as Bose. Why choose a noise-canceling headset? Well, if you are someone like me, who needs to be in their zone and want to cut off the outside noise, then it is beneficial to get one headset. However, the issue with the previous generations of Bose headset has been that you aren't able to control the noise levels as well as you need your phone or other devices to control the audio. With the newer generations, Bose has evolved the technology to include the sound management feature on the headset itself. In the new Bose 700 NC, with the technology enabling Audio Augmented Reality Headphones, the experience is of the next level. You can control the audio with swipe gestures on the right mic. 

I have used Bose Quite 35 before, but my biggest issue with that was:

1. My ears would be warm and ache after wearing for a few hours

2. It was bulkier for me, and I started getting headaches

3. The foam on the headband had completely deteriorated 

Some of the great features of the new Bose 700 NC are which has made me write this product review:

1. Battery life: Yes, it can go up to 20 hours of continuous playback. With just 15 minutes of charge, it can give you a juice of 2 hours plus. 

2. Gesture Control:  I really like the gesture control to manage volume, playback and switching the audio as necessary

3. Controllable Noise Cancellation: It is required many times when you want to be aware of the surrounding sounds or when you have just sat in the plane. You would like to keep a tab of the announcements or conversations around you. For, e.g., in the flight, the announcements by a flight attendant or the captain. Bose 700 NC has three levels 0, 5, and 10. 

4. Virtual Assistant: Another cool feature of the new Bose headset is the integration of your favorite Google or Alexa voice assistant. 

The only drawback of the Bose headphones is the Bose App. I am not a big fan of it, and it doesn't add much value. Though on the expensive side, the headphone is a big win for me personally and would recommend anyone who is looking to make an investment in 2020 for noise-canceling headphones. If you have bought this headset, do share your experience by leaving a comment or two, Chao.. #BoseHeadphones