Last year with a continuation in 2022, I had the opportunity to advise a tech startup on its go-to-market strategy. It was a great experience that taught me much about the startup world and the challenges young companies face when trying to break into new markets. Here are some of the critical lessons I learned while advising the startup.
- Have a laser focus on your target market.
- Timing is everything.
- Build partnerships wisely.
- Always test and measure before scaling up.
Advisory work can be gratifying, especially when you can work with young startups eager to learn and grow their businesses. I was impressed with the team at the startup I advised last year and am excited to see how they progress in the coming years. If you’re thinking about advising a startup, these are some important lessons to keep in mind based on my own experience.